Airbnb investment in Italy
9 Italy short-term rental markets ranked by median annual revenue per listing. Data refreshes weekly from the latest Inside Airbnb snapshot.
The Italy market at a glance
Medians across the 9 Italy markets we hold live listing data for. Figures are converted to GBP so cities compare like for like.
The spread matters more than the average: a median listing in Venice grosses £17,881 a year, against £2,841 in Puglia. Which end of that range a property lands on depends on the street, not the country.
Short-let rules in Italy
Rome is the one Italy market we hold verified regulation records for. It does not require a licence or registration to let short-term. There is no annual cap on nights let. Planning consent for a change of use is not required. Rules move faster than market data, so check the city page before you offer on anything.
Italy cities ranked
| # | City | Occupancy | Daily rate | Annual revenue | Active listings |
|---|---|---|---|---|---|
| 1 | Venice | 26.3% | £194 | £17.9K | 7,243 |
| 2 | Florence | 26.3% | £166 | £16.4K | 10,534 |
| 3 | Rome | 26.3% | £159 | £15.0K | 27,717 |
| 4 | Bologna | 19.7% | £150 | £11.6K | 3,882 |
| 5 | Milan | 17% | £138 | £9.0K | 17,669 |
| 6 | Naples | 16.4% | £94 | £5.8K | 7,041 |
| 7 | Bergamo | 11% | £103 | £4.3K | 3,087 |
| 8 | Sicily | 8.2% | £97 | £3.6K | 30,526 |
| 9 | Puglia | 6.6% | £100 | £2.8K | 24,702 |
Italy short-let questions
Which Italy city earns the most on Airbnb?
Venice. A median listing there grosses £17,881 a year, the highest of the 9 Italy markets we track.
What occupancy should I expect in Italy?
The median across Italy markets with live data is 17%. Individual cities vary widely, and occupancy within a city varies more than between cities — the street matters more than the market.
Do I need a licence to run an Airbnb in Italy?
Rome is the only Italy market we hold verified rules for, and it does not require a licence or registration to let short-term. The rule is set locally, so it tells you nothing about the rest of the country — check the city page for wherever you're buying.
How many Airbnb listings are there in Italy?
132,401 active listings across the 9 Italy markets we track — counting only listings with at least one booking in the last 12 months, so dormant listings don't inflate the figure.
Methodology: per-city medians are computed from the latest Inside Airbnb snapshot, filtered to active listings (≥1 booking in the last 12 months). Annual revenue is the median per-listing gross.
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