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City report

London

United Kingdom·Data as of 2025-09-14● medium confidence

Investment grade

Median occupancy

60%

Median revenue/yr

In full report

Active listings

96,871

VerdictBUY

London is a credible Airbnb investment market.

Recommended property size

1- and 2-bedroom flats typically lead on £/sqft yield

Suggested buy-in budget

In full report

Next step

In full report

1.1

Supply snapshot

○Sample

Active listings

96,871

Entire home

71%

vs private room

Avg portfolio size

2.4

listings per host

Supply trend

Stable

Listings count flat over the last 12 months.

1.2

Revenue percentiles

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1.3

Seasonality & demand curve

○Sample

Occupancy by month

Avg 70% · Peak Jul 88% · Trough Jan 48% · Nightly peak £234

>80%60–80%<60%

100%75%50%25%0%

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Strong seasonality: Jul runs 88% while Jan drops to 48% — plan pricing and minimum-stay rules around the shoulders.

1.4

By bedroom count

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