Thirty percent occupancy is the number that should stop you mid-sip. For a city that pulls tens of millions of tourists a year, that's genuinely poor, and the fact that rates have slid nearly 8% while supply sits at almost 28,000 active listings tells you exactly why: operators are discounting into a crowded room. The occupancy trend is moving the right way — up 8.6 points over three years — but the pace of improvement hasn't kept up with the listing count, so you're still fighting hard for a thin slice. The CIN registration requirement from January 2025 will shake some amateur operators out, which could tighten things modestly, but don't buy on that hope alone. Rome rewards the right property in the right pocket; without genuine location edge, the maths here are tough.
Year-over-year performance
Compared to the closest snapshot from approximately 12 months ago, the Rome short-term rental market has shifted in measurable ways. Occupancy among active listings is up 3.3 points, while the median daily rate is up 45 percent.
Looking further back: three years ago, occupancy was 1.6 points lower. Two years ago, 1.6 points lower.
When Rome Airbnbs perform best
Occupancy in Rome peaks in October at 67% and bottoms out in February at 29%, a 38-point swing across the year. Price the peak, defend the shoulder months with minimum-stay rules, and budget the trough as empty.
| Month | Occupancy | Median nightly rate |
|---|---|---|
| January | 29% | — |
| February | 29% | — |
| March | 33% | — |
| April | 35% | — |
| May | 36% | — |
| June | 42% | — |
| July | 45% | — |
| August | 48% | — |
| September | 61% | — |
| October | 67% | — |
| November | 33% | — |
| December | 30% | — |
Looking ahead, 46% of the next 30 nights are already booked across the market, 37% of the next 60 and 35% of the next 90 (as of 2026-10-18).
How Rome compares to Italy
Benchmarked against 9 other Italy markets we track, Rome's metrics tell a clear story.
License & regulation
Italy's national CIN (Codice Identificativo Nazionale) is required on every listing from January 2025. Rome adds a tourist tax and mandatory smoke-detector / safety compliance.
What kind of Airbnbs are in Rome?
Of the 27,717 active operating listings, 79.3% are entire homes (vs private rooms), and 51.7% are operated by Airbnb Superhosts.
Top neighborhoods in Rome
The 15 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the 10 strongest by median annual revenue per listing, led by I Centro Storico at £23,019 a year.
| Neighborhood | Listings | Occupancy | Annual revenue | RevPAR | YoY |
|---|---|---|---|---|---|
| I Centro Storico | 14,700 | 32.9% | £23,019 | £63 | +1.7 pts YoY |
| VII San Giovanni/Cinecittà | 2,326 | 26.3% | £12,903 | £35 | +6.6 pts YoY |
| XIII Aurelia | 1,974 | 23% | £12,077 | £33 | +3.3 pts YoY |
| II Parioli/Nomentano | 1,815 | 23% | £11,894 | £33 | +1.6 pts YoY |
| XII Monte Verde | 1,462 | 21.4% | £10,776 | £30 | +1.7 pts YoY |
| VIII Appia Antica | 843 | 23% | £10,389 | £28 | +6 pts YoY |
| V Prenestino/Centocelle | 1,302 | 24.7% | £9,486 | £26 | +2.8 pts YoY |
| XI Arvalia/Portuense | 520 | 17% | £7,158 | £20 | +2.2 pts YoY |
| IV Tiburtina | 425 | 19.7% | £6,695 | £18 | +3.3 pts YoY |
| XIV Monte Mario | 520 | 13.2% | £6,248 | £17 | +1.7 pts YoY |
Frequently asked questions
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