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Try HostPal free for 7 days →Florence has 10,534 active Airbnb listings (of 13,571 listed), counting only homes with at least one booking in the last 12 months. The median listing runs at 26.3% occupancy (up 0 points year on year) and £166 a night, for a median annual revenue of £16,422 per listing. Occupancy peaks in October at 65% and dips to 31% in December.
| Neighbourhood | Occupancy | Annual revenue | Active listings |
|---|---|---|---|
| Centro Storico | 29.6% | £19,519 | 7,901 |
| Isolotto Legnaia | 24.7% | £12,886 | 484 |
| Campo di Marte | 19.7% | £9,884 | 962 |
| Rifredi | 19.7% | £9,649 | 856 |
| Gavinana Galluzzo | 18.1% | £8,050 | 331 |
Source: Inside Airbnb 2026-09 snapshot, active listings only; figures in GBP at reference rates. The paid report above adds the financial model, stress tests and verdict for a specific address.