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Airbnb in Florence: License, Income & Investment Guide 2026

By HostPal Editorial·Updated 306 days ago·Source: Inside Airbnb

Florence short-term rental market data, neighbourhood breakdown, and regulation summary.

At a glance
Median occupancy
30%
+0.4 pts YoY
Median daily rate
$147.96
-8.7% YoY
Active listings
10,305
13,266 total
Revenue per available night
$40.82

Year-over-year performance

Compared to the closest snapshot from approximately 12 months ago, the Florence short-term rental market has shifted in measurable ways. Occupancy among active listings is up 0.4 points, while the median daily rate is down 8.7 percent.

Florence — occupancy over time 21% 3y ago 2022-09 26% 2y ago 2023-09 30% 1y ago 2024-09 30% Now 2025-09

Looking further back: three years ago, occupancy was 8.6 points lower. Two years ago, 3.7 points lower.

When Florence Airbnbs perform best

Monthly occupancy data shows the seasonal rhythm of the Florence short-term rental market. Use this to plan dynamic pricing, target peak demand, and avoid lulls.

Florence — monthly occupancy 32% 32% 34% 38% 38% 40% 46% 48% 58% 65% 35% 31% JanFebMarAprMayJunJulAugSepOctNovDec 100% 0%

How Florence compares to Italy

Benchmarked against 9 other Italy markets we track, Florence's metrics tell a clear story.

Occupancy vs national
+0 pts vs national
National median: 30%
Daily rate vs national
+13.2% vs national
National median: $130.7

What kind of Airbnbs are in Florence?

Of the 10,305 active operating listings, 86.8% are entire homes (vs private rooms), and 49.5% are operated by Airbnb Superhosts.

Bedroom mix among active listings
1 BR
2 BR
3 BR
Studio: 1.7%1 BR: 57.7%2 BR: 29.1%3 BR: 8.7%4+ BR: 2.7%

Top neighborhoods in Florence

The 5 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the five strongest by revenue.

NeighborhoodListingsOccupancyRevPARYoY
Centro Storico7,61332%$50.44-2.5 pts YoY
Isolotto Legnaia48336%$26.78+4.8 pts YoY
Campo di Marte1,03630%$24.41+8.6 pts YoY
Rifredi83633%$23.22+11.6 pts YoY
Gavinana Galluzzo33730%$21.92+10.3 pts YoY

Frequently asked questions

What is the average Airbnb occupancy in Florence?
Active Airbnb listings in Florence run at ~30% occupancy (up 0.4 points year over year). Source: Inside Airbnb.
What is the median daily rate for an Airbnb in Florence?
The median Airbnb daily rate (ADR) in Florence is approximately $147.96, down 8.7% year over year. Based on listings with at least one review in the last 12 months.
How many active Airbnb listings are in Florence?
There are approximately 10,305 active short-term rental listings in Florence (listings with at least one booking in the last 12 months).
Is Airbnb income growing or shrinking in Florence?
Compared to a year ago, Florence short-term rental performance has shifted: occupancy +0.4 pts, daily rate -8.7%. Underlying data comes from the latest Inside Airbnb snapshot vs the closest archive ~12 months prior.

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Going deeper?

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Property-level financials, stress tests, neighborhood-by-neighborhood breakdowns, and an AI verdict on whether to buy.

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Methodology. Market metrics are derived from Inside Airbnb's 2025-09 snapshot, filtered to active listings (those with at least one booking in the last 12 months). Year-over-year deltas compare against the closest archived snapshot ~12 months prior. Sample sizes: occupancy n=5,209, ADR n=9,691.