Thirty-six percent occupancy sounds rough until you clock that it's climbed nearly ten points in three years and the nightly rate has jumped 19% year-on-year to €163 — this market is recovering hard and pricing power is clearly coming with it. What gives me pause is the sheer volume of competition: over 10,000 active listings in a city that's genuinely compact, which tells you the supply side is also recovering fast and will cap how far individual operators can push rates. Florence's short-term rental regulations have been tightening, with new registration requirements creating real friction for unlicensed stock — that's actually a tailwind for anyone buying compliant property, as it thins the field over time. If you're buying here, you're making a medium-term bet on continued occupancy growth, not banking on strong
Year-over-year performance
Compared to the closest snapshot from approximately 12 months ago, the Florence short-term rental market has shifted in measurable ways. Occupancy among active listings is up 0 points, while the median daily rate is up 42.3 percent.
Looking further back: three years ago, occupancy was 0 points lower. Two years ago, 3.3 points higher.
When Florence Airbnbs perform best
Occupancy in Florence peaks in October at 65% and bottoms out in December at 31%, a 34-point swing across the year. Price the peak, defend the shoulder months with minimum-stay rules, and budget the trough as empty.
| Month | Occupancy | Median nightly rate |
|---|---|---|
| January | 32% | — |
| February | 32% | — |
| March | 34% | — |
| April | 37% | — |
| May | 36% | — |
| June | 38% | — |
| July | 43% | — |
| August | 44% | — |
| September | 60% | — |
| October | 65% | — |
| November | 35% | — |
| December | 31% | — |
Looking ahead, 42% of the next 30 nights are already booked across the market, 36% of the next 60 and 35% of the next 90 (as of 2026-10-18).
How Florence compares to Italy
Benchmarked against 9 other Italy markets we track, Florence's metrics tell a clear story.
What kind of Airbnbs are in Florence?
Of the 10,534 active operating listings, 85.5% are entire homes (vs private rooms), and 53.6% are operated by Airbnb Superhosts.
Top neighborhoods in Florence
The 5 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the 5 strongest by median annual revenue per listing, led by Centro Storico at £19,519 a year.
| Neighborhood | Listings | Occupancy | Annual revenue | RevPAR | YoY |
|---|---|---|---|---|---|
| Centro Storico | 7,901 | 29.6% | £19,519 | £53 | +0 pts YoY |
| Isolotto Legnaia | 484 | 24.7% | £12,886 | £35 | +1.7 pts YoY |
| Campo di Marte | 962 | 19.7% | £9,884 | £27 | -1.7 pts YoY |
| Rifredi | 856 | 19.7% | £9,649 | £26 | +0 pts YoY |
| Gavinana Galluzzo | 331 | 18.1% | £8,050 | £22 | +1.1 pts YoY |
Frequently asked questions
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