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Airbnb in Naples: License, Income & Investment Guide 2026

By HostPal Editorial·Updated 306 days ago·Source: Inside Airbnb

Naples short-term rental market data, neighbourhood breakdown, and regulation summary.

At a glance
Median occupancy
24%
+9.2 pts YoY
Median daily rate
$87.48
-3.6% YoY
Active listings
6,595
10,972 total
Revenue per available night
$15.34

Year-over-year performance

Compared to the closest snapshot from approximately 12 months ago, the Naples short-term rental market has shifted in measurable ways. Occupancy among active listings is up 9.2 points, while the median daily rate is down 3.6 percent.

Naples — occupancy over time 16% 3y ago 2022-09 15% 2y ago 2023-09 15% 1y ago 2024-09 24% Now 2025-09

Looking further back: three years ago, occupancy was 7.6 points lower. Two years ago, 9.2 points lower.

When Naples Airbnbs perform best

Monthly occupancy data shows the seasonal rhythm of the Naples short-term rental market. Use this to plan dynamic pricing, target peak demand, and avoid lulls.

Naples — monthly occupancy 25% 25% 28% 35% 35% 39% 46% 47% 53% 50% 23% 24% JanFebMarAprMayJunJulAugSepOctNovDec 100% 0%

How Naples compares to Italy

Benchmarked against 9 other Italy markets we track, Naples's metrics tell a clear story.

Occupancy vs national
-6 pts vs national
National median: 30%
Daily rate vs national
-33.1% vs national
National median: $130.7

What kind of Airbnbs are in Naples?

Of the 6,595 active operating listings, 73.3% are entire homes (vs private rooms), and 38.8% are operated by Airbnb Superhosts.

Bedroom mix among active listings
1 BR
2 BR
Studio: 1.7%1 BR: 67.1%2 BR: 22.9%3 BR: 6.2%4+ BR: 2.1%

Top neighborhoods in Naples

The 30 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the five strongest by revenue.

NeighborhoodListingsOccupancyRevPARYoY
Pendino63524%$23.11+1 pts YoY
San Pietro a Patierno2318%$22.79-1.7 pts YoY
Porto34824%$19.87+2.6 pts YoY
San Ferdinando58324%$19.12+10.8 pts YoY
San Giuseppe36824%$17.5+7.6 pts YoY

Frequently asked questions

What is the average Airbnb occupancy in Naples?
Active Airbnb listings in Naples run at ~24% occupancy (up 9.2 points year over year). Source: Inside Airbnb.
What is the median daily rate for an Airbnb in Naples?
The median Airbnb daily rate (ADR) in Naples is approximately $87.48, down 3.6% year over year. Based on listings with at least one review in the last 12 months.
How many active Airbnb listings are in Naples?
There are approximately 6,595 active short-term rental listings in Naples (listings with at least one booking in the last 12 months).
Is Airbnb income growing or shrinking in Naples?
Compared to a year ago, Naples short-term rental performance has shifted: occupancy +9.2 pts, daily rate -3.6%. Underlying data comes from the latest Inside Airbnb snapshot vs the closest archive ~12 months prior.

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Going deeper?

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Methodology. Market metrics are derived from Inside Airbnb's 2025-09 snapshot, filtered to active listings (those with at least one booking in the last 12 months). Year-over-year deltas compare against the closest archived snapshot ~12 months prior. Sample sizes: occupancy n=4,139, ADR n=6,235.