Naples Airbnb: 16.4% occupancy (+0 pts YoY), ~£94 median daily rate, 7,041 active listings. Seasonality, top neighbourhoods by revenue and what an investor…
Year-over-year performance
Compared to the closest snapshot from approximately 12 months ago, the Naples short-term rental market has shifted in measurable ways. Occupancy among active listings is up 0 points, while the median daily rate is up 35.8 percent.
Looking further back: three years ago, occupancy was 1.6 points lower. Two years ago, 1.6 points lower.
When Naples Airbnbs perform best
Occupancy in Naples peaks in September at 54% and bottoms out in November at 17%, a 37-point swing across the year. Price the peak, defend the shoulder months with minimum-stay rules, and budget the trough as empty.
| Month | Occupancy | Median nightly rate |
|---|---|---|
| January | 25% | — |
| February | 26% | — |
| March | 31% | — |
| April | 35% | — |
| May | 36% | — |
| June | 40% | — |
| July | 45% | — |
| August | 46% | — |
| September | 54% | — |
| October | 47% | — |
| November | 17% | — |
| December | 23% | — |
Looking ahead, 27% of the next 30 nights are already booked across the market, 23% of the next 60 and 24% of the next 90 (as of 2026-10-18).
How Naples compares to Italy
Benchmarked against 9 other Italy markets we track, Naples's metrics tell a clear story.
What kind of Airbnbs are in Naples?
Of the 7,041 active operating listings, 68.1% are entire homes (vs private rooms), and 42% are operated by Airbnb Superhosts.
Top neighborhoods in Naples
The 30 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the 10 strongest by median annual revenue per listing, led by Miano at £23,241 a year.
| Neighborhood | Listings | Occupancy | Annual revenue | RevPAR | YoY |
|---|---|---|---|---|---|
| Miano | 1 | 34.5% | £23,241 | £64 | +27.9 pts YoY |
| Piscinola | 10 | 31.2% | £9,641 | £26 | +13.1 pts YoY |
| Porto | 383 | 19.7% | £8,209 | £23 | +1.6 pts YoY |
| Pendino | 730 | 21.4% | £7,551 | £21 | -3.3 pts YoY |
| San Giuseppe | 390 | 16.4% | £7,310 | £20 | +0 pts YoY |
| San Ferdinando | 628 | 16.4% | £6,858 | £19 | +0 pts YoY |
| San Pietro a Patierno | 33 | 21.4% | £6,747 | £18 | -13.1 pts YoY |
| San Lorenzo | 1,363 | 18.1% | £6,392 | £18 | +0 pts YoY |
| Chiaia | 535 | 14.8% | £6,375 | £17 | +0 pts YoY |
| Mercato | 154 | 18.1% | £6,073 | £17 | -1.6 pts YoY |
Frequently asked questions
What is the average Airbnb occupancy in Naples?
What is the median daily rate for an Airbnb in Naples?
How many active Airbnb listings are in Naples?
Is Airbnb income growing or shrinking in Naples?
Keep exploring
Get the full Naples investment report
Property-level financials, stress tests, neighborhood-by-neighborhood breakdowns, and an AI verdict on whether to buy.
See the full report →Your guests are texting right now
HostPal answers them on WhatsApp 24/7 — in 50+ languages, from your own house rules and guidebook. Emergencies get escalated to you; the WiFi password doesn't. Live in under 10 minutes, no PMS required.
Try HostPal free for 7 days →