Thirty percent occupancy might look soft at first glance, but the trajectory here is what caught my attention — that's a 15-point climb in two years, which in my experience usually means a market finding its legs rather than one that's already peaked. At €121 a night, rates have barely moved, so guests aren't being priced out; the demand growth is coming from volume, not yield extraction, which is a healthier foundation. Milan does carry real regulatory weight — Italy's national short-term rental rules now require a CIN registration code and, in Lombardy, local authorities can cap listings in saturated zones — so you'd want to stress-test your specific address before committing. With 16,000 active listings, supply is dense. Buy smart on location and you're catching a rising tide; buy average and you'll drown
Year-over-year performance
Compared to the closest snapshot from approximately 12 months ago, the Milan short-term rental market has shifted in measurable ways. Occupancy among active listings is up 13.6 points, while the median daily rate is down 2.4 percent.
Looking further back: Two years ago, 15.2 points lower.
When Milan Airbnbs perform best
Monthly occupancy data shows the seasonal rhythm of the Milan short-term rental market. Use this to plan dynamic pricing, target peak demand, and avoid lulls.
How Milan compares to Italy
Benchmarked against 9 other Italy markets we track, Milan's metrics tell a clear story.
What kind of Airbnbs are in Milan?
Of the 16,143 active operating listings, 91.1% are entire homes (vs private rooms), and 37% are operated by Airbnb Superhosts.
Top neighborhoods in Milan
The 87 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the five strongest by revenue.
| Neighborhood | Listings | Occupancy | RevPAR | YoY |
|---|---|---|---|---|
| GIARDINI PORTA VENEZIA | 4 | 18% | £43 | +8.1 pts YoY |
| CANTALUPA | 4 | 30% | £41 | +26.7 pts YoY |
| PARCO SEMPIONE | 23 | 36% | £40 | +14.6 pts YoY |
| BRERA | 664 | 24% | £38 | +4.3 pts YoY |
| DUOMO | 1,131 | 24% | £36 | +4.3 pts YoY |
Frequently asked questions
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