Eighteen percent occupancy sounds alarming until you clock that it's risen thirteen points in three years — this market was genuinely dormant not long ago and it's moving fast. Puglia's still a seasonal beast, whitewashed farmhouses and masserie filling up July and August then going quiet, so that median flatters the summer and punishes the winter badly. At €85 a night across nearly 24,000 active listings, the supply side is already crowded, and Italy's short-term rental reforms — mandatory CIN codes, tighter municipal controls in tourist zones — are adding friction that will shake out the amateur operators first. If you're buying here, you're backing the trajectory, not the current yield.
Year-over-year performance
Compared to the closest snapshot from approximately 12 months ago, the Puglia short-term rental market has shifted in measurable ways. Occupancy among active listings is up 0 points, while the median daily rate is up 38.2 percent.
Looking further back: three years ago, occupancy was 1.7 points lower. Two years ago, 0 points lower.
When Puglia Airbnbs perform best
Occupancy in Puglia peaks in July at 49% and bottoms out in November at 39%, a 10-point swing across the year. Price the peak, defend the shoulder months with minimum-stay rules, and budget the trough as empty.
| Month | Occupancy | Median nightly rate |
|---|---|---|
| January | 43% | — |
| February | 43% | — |
| March | 43% | — |
| April | 43% | — |
| May | 41% | — |
| June | 42% | — |
| July | 49% | — |
| August | 49% | — |
| September | 49% | — |
| October | 41% | — |
| November | 39% | — |
| December | 40% | — |
Looking ahead, 38% of the next 30 nights are already booked across the market, 39% of the next 60 and 40% of the next 90 (as of 2026-10-18).
How Puglia compares to Italy
Benchmarked against 9 other Italy markets we track, Puglia's metrics tell a clear story.
What kind of Airbnbs are in Puglia?
Of the 24,702 active operating listings, 85.3% are entire homes (vs private rooms), and 30.9% are operated by Airbnb Superhosts.
Top neighborhoods in Puglia
The 248 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the 10 strongest by median annual revenue per listing, led by San Marzano di San Giuseppe at £11,231 a year.
| Neighborhood | Listings | Occupancy | Annual revenue | RevPAR | YoY |
|---|---|---|---|---|---|
| San Marzano di San Giuseppe | 1 | 8.2% | £11,231 | £31 | +2.4 pts YoY |
| Castri di Lecce | 2 | 18.1% | £10,312 | £28 | +15.4 pts YoY |
| San Michele Salentino | 89 | 11% | £9,034 | £25 | +1.9 pts YoY |
| San Ferdinando di Puglia | 5 | 24.7% | £8,453 | £23 | +23.1 pts YoY |
| Castellana Grotte | 233 | 13.2% | £7,140 | £20 | +2.2 pts YoY |
| Cellino San Marco | 4 | 7.4% | £6,357 | £17 | +4.1 pts YoY |
| Polignano a Mare | 827 | 13.2% | £6,197 | £17 | +1.7 pts YoY |
| Monopoli | 1,233 | 9.9% | £5,799 | £16 | +1.7 pts YoY |
| Alberobello | 327 | 9.9% | £5,355 | £15 | -1.6 pts YoY |
| Ostuni | 1,552 | 8.2% | £4,947 | £14 | +0.5 pts YoY |
Frequently asked questions
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