Eighteen percent occupancy sounds alarming until you clock that it's risen thirteen points in three years — this market was genuinely dormant not long ago and it's moving fast. Puglia's still a seasonal beast, whitewashed farmhouses and masserie filling up July and August then going quiet, so that median flatters the summer and punishes the winter badly. At €85 a night across nearly 24,000 active listings, the supply side is already crowded, and Italy's short-term rental reforms — mandatory CIN codes, tighter municipal controls in tourist zones — are adding friction that will shake out the amateur operators first. If you're buying here, you're backing the trajectory, not the current yield.
Year-over-year performance
Compared to the closest snapshot from approximately 12 months ago, the Puglia short-term rental market has shifted in measurable ways. Occupancy among active listings is up 11.4 points, while the median daily rate is up 2.4 percent.
Looking further back: three years ago, occupancy was 13.1 points lower. Two years ago, 13.1 points lower.
When Puglia Airbnbs perform best
Monthly occupancy data shows the seasonal rhythm of the Puglia short-term rental market. Use this to plan dynamic pricing, target peak demand, and avoid lulls.
How Puglia compares to Italy
Benchmarked against 9 other Italy markets we track, Puglia's metrics tell a clear story.
What kind of Airbnbs are in Puglia?
Of the 23,576 active operating listings, 87.9% are entire homes (vs private rooms), and 28.1% are operated by Airbnb Superhosts.
Top neighborhoods in Puglia
The 247 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the five strongest by revenue.
| Neighborhood | Listings | Occupancy | RevPAR | YoY |
|---|---|---|---|---|
| Faeto | 2 | 12% | $40.82 | +9.5 pts YoY |
| San Michele Salentino | 88 | 30% | $20.09 | +23.4 pts YoY |
| Toritto | 4 | 48% | $17.06 | +45.8 pts YoY |
| Polignano a Mare | 742 | 24% | $16.31 | +12.5 pts YoY |
| Alberobello | 297 | 24% | $15.34 | +15.8 pts YoY |
Frequently asked questions
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