Side-by-side comparison

Bozeman vs Santa Cruz County: which is better for Airbnb investment?

We compare the United States short-term rental markets across occupancy, daily rate, RevPAR, year-over-year trend, and regulation.

Bottom line

Bozeman edges ahead of Santa Cruz County on higher occupancy (54% vs 42%).

Head-to-head metrics

 BozemanSanta Cruz County
Median occupancy54%42%
Median daily rate$165$266
Median RevPAR$55.4$70.5
Active listings4641,368
YoY occupancy+17.8 pts+12.4 pts
YoY daily rate+0%-0.7%
Regulation risk
Annual night capNoneNone
License requiredNoNo

Go deeper on each city

Market guide
Airbnb in Bozeman
Occupancy, ADR, neighborhoods, regulation
Market guide
Airbnb in Santa Cruz County
Occupancy, ADR, neighborhoods, regulation
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Bozeman vs Santa Cruz County: which is better for Airbnb investment? (2026)