Santa Cruz County short-term rental market data, neighbourhood breakdown, and regulation summary.
Year-over-year performance
Compared to the closest snapshot from approximately 12 months ago, the Santa Cruz County short-term rental market has shifted in measurable ways. Occupancy among active listings is up 12.4 points, while the median daily rate is down 0.7 percent.
When Santa Cruz County Airbnbs perform best
Monthly occupancy data shows the seasonal rhythm of the Santa Cruz County short-term rental market. Use this to plan dynamic pricing, target peak demand, and avoid lulls.
How Santa Cruz County compares to United States
Benchmarked against 34 other United States markets we track, Santa Cruz County's metrics tell a clear story.
What kind of Airbnbs are in Santa Cruz County?
Of the 1,368 active operating listings, 86.5% are entire homes (vs private rooms), and 67.4% are operated by Airbnb Superhosts.
Top neighborhoods in Santa Cruz County
The 5 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the five strongest by revenue.
| Neighborhood | Listings | Occupancy | RevPAR | YoY |
|---|---|---|---|---|
| City of Capitola | 219 | 42% | $90.7 | +10.8 pts YoY |
| City of Santa Cruz | 322 | 42% | $82.4 | +5.8 pts YoY |
| Unincorporated Areas | 791 | 36% | $61.1 | +9.7 pts YoY |
| City of Scotts Valley | 19 | 66% | $56.6 | +16.7 pts YoY |
| City of Watsonville | 17 | 18% | $49.7 | -6.7 pts YoY |
Frequently asked questions
What is the average Airbnb occupancy in Santa Cruz County?
What is the median daily rate for an Airbnb in Santa Cruz County?
How many active Airbnb listings are in Santa Cruz County?
Is Airbnb income growing or shrinking in Santa Cruz County?
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