Get street-level data for your exact area in Santa Cruz County — £29
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Try HostPal free for 7 days →Santa Cruz County has 1,425 active Airbnb listings (of 1,800 listed), counting only homes with at least one booking in the last 12 months. The median listing runs at 26.3% occupancy (up 1.6 points year on year) and £345 a night, for a median annual revenue of £30,246 per listing. Occupancy peaks in July at 51% and dips to 29% in March.
| Neighbourhood | Occupancy | Annual revenue | Active listings |
|---|---|---|---|
| City of Capitola | 31.2% | £43,172 | 223 |
| City of Watsonville | 13.2% | £31,303 | 23 |
| City of Santa Cruz | 32.9% | £30,624 | 345 |
| Unincorporated Areas | 24.7% | £28,285 | 817 |
| City of Scotts Valley | 26.3% | £11,848 | 17 |
Source: Inside Airbnb 2026-09 snapshot, active listings only; figures in GBP at reference rates. The paid report above adds the financial model, stress tests and verdict for a specific address.