Bottom line
San Francisco edges ahead of Santa Cruz County on higher occupancy (55% vs 42%).
Head-to-head metrics
| San Francisco | Santa Cruz County | |
|---|---|---|
| Median occupancy | 55% | 42% |
| Median daily rate | $153 | $266 |
| Median RevPAR | $59.4 | $70.5 |
| Active listings | 4,491 | 1,368 |
| YoY occupancy | — | +12.4 pts |
| YoY daily rate | — | -0.7% |
| Regulation risk | high | — |
| Annual night cap | 90 | None |
| License required | Yes | No |
Go deeper on each city
Ready to buy?
Get a full investment report on either city
Property-level financials, stress tests, and an AI verdict — £19 each.
From the same team
Already hosting? Meet HostPal
An AI concierge that answers your guests on WhatsApp 24/7 — in 50+ languages, from your own guidebook and house rules. Emergencies get escalated to you; the WiFi password doesn't. Live in under 10 minutes.
Try HostPal free for 7 days →