Ghent Airbnb: 27.9% occupancy (+1.6 pts YoY), ~£122 median daily rate, 1,116 active listings. Seasonality, top neighbourhoods by revenue and what an…
Year-over-year performance
Compared to the closest snapshot from approximately 12 months ago, the Ghent short-term rental market has shifted in measurable ways. Occupancy among active listings is up 1.6 points, while the median daily rate is up 43.6 percent.
Looking further back: three years ago, occupancy was 4.9 points lower. Two years ago, 1.6 points lower.
When Ghent Airbnbs perform best
Occupancy in Ghent peaks in October at 63% and bottoms out in February at 41%, a 22-point swing across the year. Price the peak, defend the shoulder months with minimum-stay rules, and budget the trough as empty.
| Month | Occupancy | Median nightly rate |
|---|---|---|
| January | 44% | — |
| February | 41% | — |
| March | 43% | — |
| April | 51% | — |
| May | 50% | — |
| June | 52% | — |
| July | 58% | — |
| August | 57% | — |
| September | 61% | — |
| October | 63% | — |
| November | 45% | — |
| December | 51% | — |
Looking ahead, 50% of the next 30 nights are already booked across the market, 49% of the next 60 and 49% of the next 90 (as of 2026-10-18).
How Ghent compares to Belgium
Benchmarked against 3 other Belgium markets we track, Ghent's metrics tell a clear story.
What kind of Airbnbs are in Ghent?
Of the 1,116 active operating listings, 72.3% are entire homes (vs private rooms), and 39.8% are operated by Airbnb Superhosts.
Top neighborhoods in Ghent
The 25 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the 10 strongest by median annual revenue per listing, led by Drongen at £23,271 a year.
| Neighborhood | Listings | Occupancy | Annual revenue | RevPAR | YoY |
|---|---|---|---|---|---|
| Drongen | 18 | 22.2% | £23,271 | £64 | -6.6 pts YoY |
| Binnenstad | 351 | 37.8% | £19,781 | £54 | +8.2 pts YoY |
| Gentbrugge | 7 | 46% | £19,635 | £54 | +23.8 pts YoY |
| Sluizeken - Tolhuis - Ham | 79 | 34.5% | £18,268 | £50 | +10.6 pts YoY |
| Stationsbuurt Noord | 83 | 31.2% | £17,422 | £48 | -1.7 pts YoY |
| Kanaaldorpen en -zone | 5 | 31.2% | £17,248 | £47 | -3.3 pts YoY |
| Elisabethbegijnhof - Papegaai | 118 | 36.2% | £16,798 | £46 | -8.2 pts YoY |
| Mariakerke | 18 | 29.6% | £14,956 | £41 | +4.1 pts YoY |
| Stationsbuurt Zuid | 41 | 26.3% | £13,955 | £38 | -2.5 pts YoY |
| Sint Denijs Westrem | 10 | 18.1% | £12,258 | £34 | +3.8 pts YoY |
Frequently asked questions
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