Side-by-side comparison

Milan vs Puglia: which is better for Airbnb investment?

We compare the Italy short-term rental markets across occupancy, daily rate, RevPAR, year-over-year trend, and regulation.

Bottom line

Milan edges ahead of Puglia on higher occupancy (30% vs 18%), stronger RevPAR ($24.84 vs $6.7).

Head-to-head metrics

 MilanPuglia
Median occupancy30%18%
Median daily rate$130.68$91.8
Median RevPAR$24.84$6.7
Active listings16,14323,576
YoY occupancy+13.6 pts+11.4 pts
YoY daily rate-2.4%+2.4%
Regulation risk
Annual night capNoneNone
License requiredNoNo

Go deeper on each city

Market guide
Airbnb in Milan
Occupancy, ADR, neighborhoods, regulation
Market guide
Airbnb in Puglia
Occupancy, ADR, neighborhoods, regulation
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Milan vs Puglia: which is better for Airbnb investment? (2026)