Side-by-side comparison

New Orleans vs Salem Or: which is better for Airbnb investment?

We compare the United States short-term rental markets across occupancy, daily rate, RevPAR, year-over-year trend, and regulation.

Bottom line

New Orleans edges ahead of Salem Or on higher occupancy (60% vs 36%), stronger RevPAR (£47 vs £31).

Head-to-head metrics

 New OrleansSalem Or
Median occupancy60%36%
Median daily rate£103£94
Median RevPAR£47£31
Active listings4,939247
YoY occupancy+3.1 pts
YoY daily rate+8.7%
Regulation risk
Annual night capNoneNone
License requiredNoNo

Full analysis: New Orleans vs Salem Or

On the money side of this comparison — what a listing actually earns against the nights it has available — New Orleans finishes decisively ahead of Salem Or. Revenue per available night — rate and occupancy combined, the figure that actually reaches an owner — is 52.3% higher in New Orleans: £47 against £31. New Orleans sells 24 more points of its calendar — 60% median occupancy against 36% in Salem Or. That is not a rounding difference, and it compounds over a hold period.

New Orleans takes both halves of the yield equation, which is less common than it sounds. It charges more per night — £103 against £94 — and still fills more of the year, 60% against 36%. A market that leads on price and utilisation at once is normally one where demand has outrun supply, rather than one where hosts are discounting to keep the calendar busy. RevPAR reflects the double advantage at £47 against £31.

That verdict needs a caveat, because Salem Or is not simply the weaker market of the two. Salem Or is the less crowded of the two — 247 active listings to 4,939 — so a well-run property has fewer near-identical rivals to out-rank. Salem Or sits at the cheaper end at £94 a night against £103, which lowers the bar for filling shoulder-season dates and usually tracks a lower purchase price too. If your model leans on that dimension, the ordering above can reasonably flip.

Neither New Orleans nor Salem Or currently has a verified short-term rental regulation record in our register, so the comparison above is a yield comparison only. Regulation is the single largest source of downside in this asset class — an unverified market is an unpriced risk, not an absent one.

The two calendars also behave differently. New Orleans peaks in August at 52.2% and bottoms in December at 29.9%; Salem Or runs from 54.8% in November down to 34.7% in February. Both swing by a similar amount across the year, so neither offers meaningfully steadier cash flow than the other.

Who each suits, then. New Orleans suits buyers who want a conventional, lightly regulated entry. Salem Or answers to the same regulatory profile, so the split between them is operational rather than legal. Every figure above comes from the same Inside Airbnb snapshot pipeline on both sides, filtered to listings with at least one booking in the last twelve months. Occupancy medians are drawn from 1,475 active New Orleans listings and 95 in Salem Or.

Frequently asked questions

Is New Orleans or Salem Or better for Airbnb investment?
New Orleans, on the data we track. It leads on stronger RevPAR (£47 vs £31), higher occupancy (60% vs 36%), and higher median annual revenue (£17,123 vs £11,234). Salem Or is not the weak side of this pair, though — it wins on a thinner competitive field (247 vs 4,939 active listings).
Which has higher occupancy, New Orleans or Salem Or?
New Orleans, at 60% median occupancy against 36% in Salem Or — a gap of 24 points. That is a wide spread by short-term rental standards and usually reflects a structural demand difference rather than better hosting.
Which has higher nightly rates, New Orleans or Salem Or?
New Orleans, at £103 a night against £94 in Salem Or — roughly 10.1% more. Revenue per available night agrees rather than contradicts: £47 in New Orleans against £31, so the rate premium survives contact with the occupancy figures.
Which has stronger year-over-year growth, New Orleans or Salem Or?
We can only measure one side, so this comparison stays open. Salem Or moved +3.1 points on occupancy year over year. New Orleans lacks a comparable snapshot from roughly twelve months earlier, and we would rather leave the cell empty than compare against a mismatched date.
Which is the bigger Airbnb market, New Orleans or Salem Or?
New Orleans, with 4,939 active listings against 247 in Salem Or. Size cuts both ways: a deep market gives you comparables, contractors and an exit, while a thinner one means fewer near-identical rivals competing for the same search results.
How much can you earn from an Airbnb in New Orleans vs Salem Or?
New Orleans earns more: roughly £17,123 a year for a median listing against £11,234 in Salem Or. Those are gross booking revenues before cleaning, management, platform fees, furnishing amortisation and tax — budget for a meaningful share of them, and note that a median listing is a median operator, not a good one.

Go deeper on each city

Market guide
Airbnb in New Orleans
Occupancy, ADR, neighborhoods, regulation
Market guide
Airbnb in Salem Or
Occupancy, ADR, neighborhoods, regulation
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