New Brunswick vs Toronto: which is better for Airbnb investment? (2026)

Bottom line

Toronto edges ahead of New Brunswick on higher occupancy (30.7% vs 19.7%), stronger RevPAR (£31 vs £26).

Head-to-head metrics

	New Brunswick	Toronto
Median occupancy	19.7%	30.7%
Median daily rate	£120	£114
Median RevPAR	£26	£31
Active listings	3,765	12,844
YoY occupancy	+0.5 pts	-0.5 pts
YoY daily rate	+38.1%	+36.7%
Regulation risk	—	—
Annual night cap	None	None
License required	No	No

Full analysis: New Brunswick vs Toronto

Toronto finishes clearly ahead of New Brunswick on our composite of occupancy, revenue per available night and regulation risk — and it is the calendar rather than the price tag doing the work. Toronto sells 11 more points of its calendar — 30.7% median occupancy against 19.7% in New Brunswick. Toronto turns its rate and occupancy into £31 per available night against £26 in New Brunswick, a 16.9% edge on the only yield figure that nets the empty nights out. Those gaps are wide enough to survive a normal year's variance.

The two markets reach their revenue by different routes, which is what makes this pairing worth reading rather than just tabulating. New Brunswick is the rate market: £120 a night against £114, some 5.2% more, but it converts fewer of those nights at 19.7% occupancy. Toronto is the volume market, filling 30.7% of its calendar at a lower headline price. Revenue per available night settles it: £31 in Toronto against £26. Rate is what you advertise; RevPAR is what you bank.

That verdict needs a caveat, because New Brunswick is not simply the weaker market of the two. New Brunswick's calendar is the flatter of the two — 13.8 points between its best and worst month against 25.4 in Toronto — which makes debt service easier to underwrite. New Brunswick is the less crowded of the two — 3,765 active listings to 12,844 — so a well-run property has fewer near-identical rivals to out-rank. If your model leans on that dimension, the ordering above can reasonably flip.

Neither New Brunswick nor Toronto currently has a verified short-term rental regulation record in our register, so the comparison above is a yield comparison only. Regulation is the single largest source of downside in this asset class — an unverified market is an unpriced risk, not an absent one.

The two calendars also behave differently. New Brunswick peaks in October at 52.1% and bottoms in June at 38.3%; Toronto runs from 63.2% in September down to 37.8% in February. New Brunswick is the steadier of the two at 13.8 points peak-to-trough against 25.4 — easier to underwrite against a mortgage — while Toronto concentrates its return into a shorter window and rewards operators who price the peak aggressively instead of holding a flat rate all year.

Who each suits, then. New Brunswick suits buyers who want a conventional, lightly regulated entry and who can hold rate through the shoulder season rather than discounting to fill the calendar. It is also the momentum side of this pair. Toronto answers to the same regulatory profile, so the split between them is operational rather than legal. Every figure above comes from the same Inside Airbnb snapshot pipeline on both sides, dated 2026-09, filtered to listings with at least one booking in the last twelve months. Occupancy medians are drawn from 3,765 active New Brunswick listings and 12,844 in Toronto.

Frequently asked questions

Is New Brunswick or Toronto better for Airbnb investment?

Toronto, on the data we track. It leads on higher occupancy (30.7% vs 19.7%), stronger RevPAR (£31 vs £26), and a deeper market (12,844 vs 3,765 active listings). New Brunswick is not the weak side of this pair, though — it wins on a flatter season (13.8-point swing vs 25.4).

Which has higher occupancy, New Brunswick or Toronto?

Toronto, at 30.7% median occupancy against 19.7% in New Brunswick — a gap of 11 points. That is a wide spread by short-term rental standards and usually reflects a structural demand difference rather than better hosting. Over the last twelve months New Brunswick gained 0.5 points and Toronto shed 0.5 points, so the gap is closing.

Which has higher nightly rates, New Brunswick or Toronto?

New Brunswick, at £120 a night against £114 in Toronto — roughly 5.2% more. The nightly rate is not the whole story, though. On revenue per available night — rate multiplied by how often the room actually sells — Toronto comes out ahead at £31 against £26, so Toronto's cheaper nights are more than repaid by how often they fill.

Which has stronger year-over-year growth, New Brunswick or Toronto?

New Brunswick, on occupancy: +0.5 points over the last twelve months against −0.5 points in Toronto. Nightly rates rose 38.1% in New Brunswick and rose 36.7% in Toronto over the same window. One year of movement is a direction, not a trend — weigh it against the regulation picture before treating it as momentum.

Which is the bigger Airbnb market, New Brunswick or Toronto?

Toronto, with 12,844 active listings against 3,765 in New Brunswick. Size cuts both ways: a deep market gives you comparables, contractors and an exit, while a thinner one means fewer near-identical rivals competing for the same search results.

How much can you earn from an Airbnb in New Brunswick vs Toronto?

Toronto earns more: roughly £11,131 a year for a median listing against £9,519 in New Brunswick. Those are gross booking revenues before cleaning, management, platform fees, furnishing amortisation and tax — budget for a meaningful share of them, and note that a median listing is a median operator, not a good one.

Go deeper on each city

Market guide

Airbnb in New Brunswick →

Occupancy, ADR, neighborhoods, regulation

Market guide

Airbnb in Toronto →

Occupancy, ADR, neighborhoods, regulation

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