Side-by-side comparison

Melbourne vs Tasmania: which is better for Airbnb investment?

We compare the Australia short-term rental markets across occupancy, daily rate, RevPAR, year-over-year trend, and regulation.

Bottom line

Tasmania edges ahead of Melbourne on higher occupancy (42% vs 30%), stronger RevPAR (£27 vs £15).

Head-to-head metrics

 MelbourneTasmania
Median occupancy30%42%
Median daily rate£80£99
Median RevPAR£15£27
Active listings15,4245,396
YoY occupancy+8.6 pts+14.1 pts
YoY daily rate+1.3%-1%
Regulation risk
Annual night capNoneNone
License requiredNoNo

Full analysis: Melbourne vs Tasmania

On the money side of this comparison — what a listing actually earns against the nights it has available — Tasmania finishes decisively ahead of Melbourne. Revenue per available night — rate and occupancy combined, the figure that actually reaches an owner — is 82.7% higher in Tasmania: £27 against £15. Tasmania sells 12 more points of its calendar — 42% median occupancy against 30% in Melbourne. That is not a rounding difference, and it compounds over a hold period.

Tasmania takes both halves of the yield equation, which is less common than it sounds. It charges more per night — £99 against £80 — and still fills more of the year, 42% against 30%. A market that leads on price and utilisation at once is normally one where demand has outrun supply, rather than one where hosts are discounting to keep the calendar busy. RevPAR reflects the double advantage at £27 against £15.

That verdict needs a caveat, because Melbourne is not simply the weaker market of the two. Melbourne is the deeper market at 15,424 active listings against 5,396, which usually means better comparables going in and a wider buyer pool coming out. Melbourne sits at the cheaper end at £80 a night against £99, which lowers the bar for filling shoulder-season dates and usually tracks a lower purchase price too. If your model leans on that dimension, the ordering above can reasonably flip.

Neither Melbourne nor Tasmania currently has a verified short-term rental regulation record in our register, so the comparison above is a yield comparison only. Regulation is the single largest source of downside in this asset class — an unverified market is an unpriced risk, not an absent one.

The two calendars also behave differently. Melbourne peaks in July at 66.7% and bottoms in October at 47.1%; Tasmania runs from 52.2% in September down to 35.2% in February. Both swing by a similar amount across the year, so neither offers meaningfully steadier cash flow than the other.

Who each suits, then. Melbourne suits buyers who want a conventional, lightly regulated entry. Tasmania answers to the same regulatory profile, so the split between them is operational rather than legal. It is also the momentum side of this pair. Every figure above comes from the same Inside Airbnb snapshot pipeline on both sides, filtered to listings with at least one booking in the last twelve months. Occupancy medians are drawn from 9,898 active Melbourne listings and 2,774 in Tasmania.

Frequently asked questions

Is Melbourne or Tasmania better for Airbnb investment?
Tasmania, on the data we track. It leads on stronger RevPAR (£27 vs £15), higher occupancy (42% vs 30%), and a higher nightly rate (£99 vs £80). Melbourne is not the weak side of this pair, though — it wins on a deeper market (15,424 vs 5,396 active listings).
Which has higher occupancy, Melbourne or Tasmania?
Tasmania, at 42% median occupancy against 30% in Melbourne — a gap of 12 points. That is a wide spread by short-term rental standards and usually reflects a structural demand difference rather than better hosting. Over the last twelve months Melbourne gained 8.6 points and Tasmania gained 14.1 points, so the gap is widening.
Which has higher nightly rates, Melbourne or Tasmania?
Tasmania, at £99 a night against £80 in Melbourne — roughly 24.2% more. Revenue per available night agrees rather than contradicts: £27 in Tasmania against £15, so the rate premium survives contact with the occupancy figures.
Which has stronger year-over-year growth, Melbourne or Tasmania?
Tasmania, on occupancy: +14.1 points over the last twelve months against +8.6 points in Melbourne. Nightly rates rose 1.3% in Melbourne and fell 1% in Tasmania over the same window. One year of movement is a direction, not a trend — weigh it against the regulation picture before treating it as momentum.
Which is the bigger Airbnb market, Melbourne or Tasmania?
Melbourne, with 15,424 active listings against 5,396 in Tasmania. Size cuts both ways: a deep market gives you comparables, contractors and an exit, while a thinner one means fewer near-identical rivals competing for the same search results.
How much can you earn from an Airbnb in Melbourne vs Tasmania?
Tasmania earns more: roughly £9,830 a year for a median listing against £5,386 in Melbourne. Those are gross booking revenues before cleaning, management, platform fees, furnishing amortisation and tax — budget for a meaningful share of them, and note that a median listing is a median operator, not a good one.

Go deeper on each city

Market guide
Airbnb in Melbourne
Occupancy, ADR, neighborhoods, regulation
Market guide
Airbnb in Tasmania
Occupancy, ADR, neighborhoods, regulation
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