Side-by-side comparison

Fort Worth vs Pacific Grove: which is better for Airbnb investment?

We compare the United States short-term rental markets across occupancy, daily rate, RevPAR, year-over-year trend, and regulation.

Bottom line

Pacific Grove edges ahead of Fort Worth on higher occupancy (30.7% vs 26.8%), stronger RevPAR (£97 vs £39).

Head-to-head metrics

 Fort WorthPacific Grove
Median occupancy26.8%30.7%
Median daily rate£142£332
Median RevPAR£39£97
Active listings1,704186
YoY occupancy-3.9 pts-2.2 pts
YoY daily rate+53.4%+38.5%
Regulation risk——
Annual night capNoneNone
License requiredNoNo

Full analysis: Fort Worth vs Pacific Grove

On the money side of this comparison — what a listing actually earns against the nights it has available — Pacific Grove finishes clearly ahead of Fort Worth. Revenue per available night — rate and occupancy combined, the figure that actually reaches an owner — is 152.7% higher in Pacific Grove: £97 against £39. Pacific Grove commands 133.8% more per night, £332 against £142. Those gaps are wide enough to survive a normal year's variance.

Pacific Grove takes both halves of the yield equation, which is less common than it sounds. It charges more per night — £332 against £142 — and still fills more of the year, 30.7% against 26.8%. A market that leads on price and utilisation at once is normally one where demand has outrun supply, rather than one where hosts are discounting to keep the calendar busy. RevPAR reflects the double advantage at £97 against £39.

That verdict needs a caveat, because Fort Worth is not simply the weaker market of the two. Nightly rates are also climbing faster in Fort Worth, +53.4% over the last year against +38.5% in Pacific Grove. Fort Worth is the deeper market at 1,704 active listings against 186, which usually means better comparables going in and a wider buyer pool coming out. If your model leans on that dimension, the ordering above can reasonably flip.

Neither Fort Worth nor Pacific Grove currently has a verified short-term rental regulation record in our register, so the comparison above is a yield comparison only. Regulation is the single largest source of downside in this asset class — an unverified market is an unpriced risk, not an absent one.

The two calendars also behave differently. Fort Worth peaks in September at 46% and bottoms in December at 24.1%; Pacific Grove runs from 61.8% in October down to 30.9% in May. Fort Worth is the steadier of the two at 21.9 points peak-to-trough against 30.9 — easier to underwrite against a mortgage — while Pacific Grove concentrates its return into a shorter window and rewards operators who price the peak aggressively instead of holding a flat rate all year.

Who each suits, then. Fort Worth suits buyers who want a conventional, lightly regulated entry. It is the contrarian side: buying it means buying a market that has cooled. Pacific Grove answers to the same regulatory profile, so the split between them is operational rather than legal. Every figure above comes from the same Inside Airbnb snapshot pipeline on both sides, dated 2026-09, filtered to listings with at least one booking in the last twelve months. Occupancy medians are drawn from 1,704 active Fort Worth listings and 186 in Pacific Grove.

Frequently asked questions

Is Fort Worth or Pacific Grove better for Airbnb investment?
Pacific Grove, on the data we track. It leads on stronger RevPAR (£97 vs £39), a higher nightly rate (£332 vs £142), and higher median annual revenue (£35,550 vs £14,081). Fort Worth is not the weak side of this pair, though — it wins on faster rate growth (+53.4% vs +38.5% year over year).
Which has higher occupancy, Fort Worth or Pacific Grove?
Pacific Grove, at 30.7% median occupancy against 26.8% in Fort Worth — a gap of 3.9 points. That is a real but modest edge; a well-run listing in Fort Worth can close most of it. Over the last twelve months Fort Worth shed 3.9 points and Pacific Grove shed 2.2 points, so the gap is widening.
Which has higher nightly rates, Fort Worth or Pacific Grove?
Pacific Grove, at £332 a night against £142 in Fort Worth — roughly 133.8% more. Revenue per available night agrees rather than contradicts: £97 in Pacific Grove against £39, so the rate premium survives contact with the occupancy figures.
Which has stronger year-over-year growth, Fort Worth or Pacific Grove?
Neither is growing on occupancy — both cooled over the last year. Fort Worth gave up 3.9 points and Pacific Grove 2.2, so Pacific Grove is the shallower decline rather than the winner. Nightly rates rose 53.4% in Fort Worth and rose 38.5% in Pacific Grove over the same window.
Which is the bigger Airbnb market, Fort Worth or Pacific Grove?
Fort Worth, with 1,704 active listings against 186 in Pacific Grove. Size cuts both ways: a deep market gives you comparables, contractors and an exit, while a thinner one means fewer near-identical rivals competing for the same search results.
How much can you earn from an Airbnb in Fort Worth vs Pacific Grove?
Pacific Grove earns more: roughly £35,550 a year for a median listing against £14,081 in Fort Worth. Those are gross booking revenues before cleaning, management, platform fees, furnishing amortisation and tax — budget for a meaningful share of them, and note that a median listing is a median operator, not a good one.

Go deeper on each city

Market guide
Airbnb in Fort Worth →
Occupancy, ADR, neighborhoods, regulation
Market guide
Airbnb in Pacific Grove →
Occupancy, ADR, neighborhoods, regulation
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