Thirty percent occupancy is brutal, full stop — even accounting for Hawaii's notorious seasonality, that's a market where most hosts are covering costs maybe one night in three. The rate's holding reasonably well at $208, and the 12-point occupancy jump year-on-year does suggest genuine recovery momentum, but don't let that flatter the underlying picture: you're buying into 22,000-odd competing listings across a state that has been aggressively tightening short-term rental rules island by island, with Maui's post-wildfire restrictions and Oahu's permit caps meaning your ability to actually operate legally could disappear before your mortgage does. Tread carefully here.
Year-over-year performance
Compared to the closest snapshot from approximately 12 months ago, the Hawaii short-term rental market has shifted in measurable ways. Occupancy among active listings is up 11.9 points, while the median daily rate is up 1.5 percent.
When Hawaii Airbnbs perform best
Monthly occupancy data shows the seasonal rhythm of the Hawaii short-term rental market. Use this to plan dynamic pricing, target peak demand, and avoid lulls.
How Hawaii compares to United States
Benchmarked against 34 other United States markets we track, Hawaii's metrics tell a clear story.
What kind of Airbnbs are in Hawaii?
Of the 22,154 active operating listings, 93.5% are entire homes (vs private rooms), and 61.8% are operated by Airbnb Superhosts.
Top neighborhoods in Hawaii
The 30 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the five strongest by revenue.
| Neighborhood | Listings | Occupancy | RevPAR | YoY |
|---|---|---|---|---|
| Lanai | 5 | 60% | £98 | +26.3 pts YoY |
| Hana | 72 | 60% | £79 | +20.5 pts YoY |
| Makawao-Pukalani-Kula | 30 | 72% | £75 | +37.5 pts YoY |
| Koolauloa | 480 | 54% | £73 | +14.5 pts YoY |
| Waimea-Kekaha | 22 | 48% | £71 | +25 pts YoY |
Frequently asked questions
What is the average Airbnb occupancy in Hawaii?
What is the median daily rate for an Airbnb in Hawaii?
How many active Airbnb listings are in Hawaii?
Is Airbnb income growing or shrinking in Hawaii?
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