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Airbnb in Asheville: Income & Investment Guide 2026

By HostPal Editorial·Updated 32 days ago·Source: Inside Airbnb

Asheville Airbnb: 27.9% occupancy (+8.2 pts YoY), ~£183 median daily rate, 2,257 active listings. Seasonality, top neighbourhoods by revenue and what an…

At a glance
Median occupancy
27.9%
+8.2 pts YoY
Median daily rate
£183
+79.8% YoY
Active listings
2,257
2,865 total
Revenue per available night
£53

Year-over-year performance

Compared to the closest snapshot from approximately 12 months ago, the Asheville short-term rental market has shifted in measurable ways. Occupancy among active listings is up 8.2 points, while the median daily rate is up 79.8 percent.

Asheville — occupancy over time 33% 3y ago 2023-09 36% 2y ago 2024-09 20% 1y ago 2025-09 28% Now 2026-09

Looking further back: three years ago, occupancy was 5 points higher. Two years ago, 8.3 points higher.

When Asheville Airbnbs perform best

Occupancy in Asheville peaks in October at 60% and bottoms out in January at 27%, a 33-point swing across the year. Price the peak, defend the shoulder months with minimum-stay rules, and budget the trough as empty.

Asheville — monthly occupancy 27% 28% 29% 34% 33% 39% 45% 44% 51% 60% 37% 32% JanFebMarAprMayJunJulAugSepOctNovDec 100% 0%
Asheville Airbnb occupancy and median nightly rate by month
MonthOccupancyMedian nightly rate
January27%—
February28%—
March29%—
April34%—
May33%—
June39%—
July45%—
August44%—
September51%—
October60%—
November37%—
December32%—

Looking ahead, 44% of the next 30 nights are already booked across the market, 37% of the next 60 and 36% of the next 90 (as of 2026-10-18).

How Asheville compares to United States

Benchmarked against 34 other United States markets we track, Asheville's metrics tell a clear story.

Occupancy vs national
-1.7 pts vs national
National median: 29.6%
Daily rate vs national
+3.4% vs national
National median: £177

What kind of Airbnbs are in Asheville?

Of the 2,257 active operating listings, 91.5% are entire homes (vs private rooms), and 76.5% are operated by Airbnb Superhosts.

Bedroom mix among active listings
1 BR
2 BR
3 BR
4+ BR
Studio: 3.3%1 BR: 39.8%2 BR: 23.6%3 BR: 19.1%4+ BR: 14.3%

Top neighborhoods in Asheville

The 8 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the 8 strongest by median annual revenue per listing, led by 28801 at £21,612 a year.

NeighborhoodListingsOccupancyAnnual revenueRevPARYoY
2880148629.6%£21,612£59+8.2 pts YoY
2880662831.2%£19,567£54+8.2 pts YoY
2880333826.3%£19,190£53+9.9 pts YoY
2880430926.3%£19,005£52+8.2 pts YoY
287326726.3%£18,725£51+3.3 pts YoY
2880521026.3%£17,420£48+8.2 pts YoY
2870415323%£17,064£47+4.9 pts YoY
287156624.7%£14,054£38+9.9 pts YoY

Frequently asked questions

What is the average Airbnb occupancy in Asheville?
Active Airbnb listings in Asheville run at ~27.9% occupancy (up 8.2 points year over year). Source: Inside Airbnb.
What is the median daily rate for an Airbnb in Asheville?
The median Airbnb daily rate (ADR) in Asheville is approximately £183, up 79.8% year over year. Based on listings with at least one review in the last 12 months.
How many active Airbnb listings are in Asheville?
There are approximately 2,257 active short-term rental listings in Asheville (listings with at least one booking in the last 12 months).
Is Airbnb income growing or shrinking in Asheville?
Compared to a year ago, Asheville short-term rental performance has shifted: occupancy +8.2 pts, daily rate +79.8%. Underlying data comes from the latest Inside Airbnb snapshot vs the closest archive ~12 months prior.

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Going deeper?

Get the full Asheville investment report

Property-level financials, stress tests, neighborhood-by-neighborhood breakdowns, and an AI verdict on whether to buy.

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Methodology. Market metrics are derived from Inside Airbnb's 2026-09 snapshot, filtered to active listings (those with at least one booking in the last 12 months). Year-over-year deltas compare against the closest archived snapshot ~12 months prior. Sample sizes: occupancy n=2,257, ADR n=2,147.