London Airbnb: 17.5% occupancy (+1.1 pts YoY), ~£173 median daily rate, 47,121 active listings. Regulation: London allows short-term lets for up to 90…
Year-over-year performance
Compared to the closest snapshot from approximately 12 months ago, the London short-term rental market has shifted in measurable ways. Occupancy among active listings is up 1.1 points, while the median daily rate is up 34.3 percent.
When London Airbnbs perform best
Occupancy in London peaks in September at 68% and bottoms out in February at 50%, a 18-point swing across the year. Price the peak, defend the shoulder months with minimum-stay rules, and budget the trough as empty.
| Month | Occupancy | Median nightly rate |
|---|---|---|
| January | 51% | — |
| February | 50% | — |
| March | 53% | — |
| April | 57% | — |
| May | 57% | — |
| June | 60% | — |
| July | 64% | — |
| August | 64% | — |
| September | 68% | — |
| October | 61% | — |
| November | 53% | — |
| December | 54% | — |
Looking ahead, 55% of the next 30 nights are already booked across the market, 54% of the next 60 and 54% of the next 90 (as of 2026-10-18).
How London compares to United Kingdom
Benchmarked against 4 other United Kingdom markets we track, London's metrics tell a clear story.
License & regulation
London allows short-term lets for up to 90 nights per calendar year per property without planning permission. Going above the cap requires planning permission, which is rarely granted in Greater London.
What kind of Airbnbs are in London?
Of the 47,121 active operating listings, 70.9% are entire homes (vs private rooms), and 31.9% are operated by Airbnb Superhosts.
Top neighborhoods in London
The 39 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the 10 strongest by median annual revenue per listing, led by Westminster at £21,633 a year.
| Neighborhood | Listings | Occupancy | Annual revenue | RevPAR | YoY |
|---|---|---|---|---|---|
| Westminster | 6,448 | 22.7% | £21,633 | £59 | +2.4 pts YoY |
| City of London | 360 | 20.3% | £17,710 | £49 | +2.8 pts YoY |
| Kensington and Chelsea | 3,524 | 17.5% | £17,607 | £48 | +1.1 pts YoY |
| Camden | 3,699 | 22.7% | £16,658 | £46 | +2.4 pts YoY |
| Islington | 2,339 | 20.3% | £15,108 | £41 | +0 pts YoY |
| Hammersmith and Fulham | 2,209 | 17.5% | £12,364 | £34 | +1.1 pts YoY |
| Southwark | 2,608 | 20.3% | £11,654 | £32 | +2.8 pts YoY |
| Lambeth | 2,380 | 17.5% | £11,466 | £31 | -2 pts YoY |
| Richmond upon Thames | 640 | 15.2% | £11,370 | £31 | +2.6 pts YoY |
| Tower Hamlets | 3,287 | 17.5% | £10,835 | £30 | +0 pts YoY |
Frequently asked questions
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