London allows short-term lets for up to 90 nights per calendar year per property without planning permission. Going above the cap requires planning permission, which is rarely granted in Greater London.
How London's rules shape the market
There are currently 48,261 active short-term-rental listings operating in London (of 96,871 total). Median occupancy across those is 28%. The median nightly rate is $163.83. With the 90-night cap, that limits unlicensed annual revenue.
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See London's income, occupancy, and neighborhood data
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Try HostPal free for 7 days →Source: https://www.gov.uk/government/news/short-term-lets-registration-scheme-to-protect-communities-and-keep-tourism-strong · Last verified July 2026