All Greece guides
Thessaloniki skyline
Airbnb Market Data  ·  Greece

Airbnb in Thessaloniki: Income & Investment Guide 2026

By HostPal Editorial·Updated 30 days ago·Source: Inside Airbnb

Thessaloniki Airbnb: 14.8% occupancy (+0 pts YoY), ~£67 median daily rate, 3,756 active listings. Seasonality, top neighbourhoods by revenue and what an…

At a glance
Median occupancy
14.8%
+0 pts YoY
Median daily rate
£67
+41.1% YoY
Active listings
3,756
4,961 total
Revenue per available night
£10

Year-over-year performance

Compared to the closest snapshot from approximately 12 months ago, the Thessaloniki short-term rental market has shifted in measurable ways. Occupancy among active listings is up 0 points, while the median daily rate is up 41.1 percent.

Thessaloniki — occupancy over time 16% 3y ago 2023-09 15% 2y ago 2024-09 15% 1y ago 2025-09 15% Now 2026-09

Looking further back: three years ago, occupancy was 1.6 points higher. Two years ago, 0.5 points higher.

When Thessaloniki Airbnbs perform best

Occupancy in Thessaloniki peaks in September at 51% and bottoms out in December at 27%, a 24-point swing across the year. Price the peak, defend the shoulder months with minimum-stay rules, and budget the trough as empty.

Thessaloniki — monthly occupancy 28% 28% 30% 37% 37% 40% 46% 46% 51% 40% 27% 27% JanFebMarAprMayJunJulAugSepOctNovDec 100% 0%
Thessaloniki Airbnb occupancy and median nightly rate by month
MonthOccupancyMedian nightly rate
January28%—
February28%—
March30%—
April37%—
May37%—
June40%—
July46%—
August46%—
September51%—
October40%—
November27%—
December27%—

Looking ahead, 31% of the next 30 nights are already booked across the market, 27% of the next 60 and 28% of the next 90 (as of 2026-10-18).

How Thessaloniki compares to Greece

Benchmarked against 4 other Greece markets we track, Thessaloniki's metrics tell a clear story.

Occupancy vs national
+3.3 pts vs national
National median: 11.5%
Daily rate vs national
-30.7% vs national
National median: £97

What kind of Airbnbs are in Thessaloniki?

Of the 3,756 active operating listings, 97.8% are entire homes (vs private rooms), and 44.6% are operated by Airbnb Superhosts.

Bedroom mix among active listings
Studio
1 BR
2 BR
Studio: 9%1 BR: 61.4%2 BR: 22.7%3 BR: 5.6%4+ BR: 1.2%

Top neighborhoods in Thessaloniki

The 7 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the 7 strongest by median annual revenue per listing, led by Kordelio – Evosmos at £4,241 a year.

NeighborhoodListingsOccupancyAnnual revenueRevPARYoY
Kordelio – Evosmos4118.1%£4,241£12+4.1 pts YoY
Pavlou Mela5616.4%£4,004£11-6.6 pts YoY
Thessaloniki3,31114.8%£3,856£11+0 pts YoY
Pilea – Chortiatis5313.2%£3,713£10+4.1 pts YoY
Kalamaria1499.9%£3,305£9-3.3 pts YoY
Neapolis – Sykeon989.9%£2,920£8-2.5 pts YoY
Ampelokipon – Menemeni4811.5%£2,009£6+0 pts YoY

Frequently asked questions

What is the average Airbnb occupancy in Thessaloniki?
Active Airbnb listings in Thessaloniki run at ~14.8% occupancy (up 0 points year over year). Source: Inside Airbnb.
What is the median daily rate for an Airbnb in Thessaloniki?
The median Airbnb daily rate (ADR) in Thessaloniki is approximately £67, up 41.1% year over year. Based on listings with at least one review in the last 12 months.
How many active Airbnb listings are in Thessaloniki?
There are approximately 3,756 active short-term rental listings in Thessaloniki (listings with at least one booking in the last 12 months).
Is Airbnb income growing or shrinking in Thessaloniki?
Compared to a year ago, Thessaloniki short-term rental performance has shifted: occupancy +0 pts, daily rate +41.1%. Underlying data comes from the latest Inside Airbnb snapshot vs the closest archive ~12 months prior.

Keep exploring

More in this country
All Greece markets
Compare cities, find the best yield
Head-to-head
Thessaloniki vs Athens
Side-by-side metrics + bottom line
Head-to-head
Thessaloniki vs South Aegean
Side-by-side metrics + bottom line
Head-to-head
Thessaloniki vs Crete
Side-by-side metrics + bottom line
Going deeper?

Get the full Thessaloniki investment report

Property-level financials, stress tests, neighborhood-by-neighborhood breakdowns, and an AI verdict on whether to buy.

See the full report →
Already hosting here?

Your guests are texting right now

HostPal answers them on WhatsApp 24/7 — in 50+ languages, from your own house rules and guidebook. Emergencies get escalated to you; the WiFi password doesn't. Live in under 10 minutes, no PMS required.

Try HostPal free for 7 days →
Methodology. Market metrics are derived from Inside Airbnb's 2026-09 snapshot, filtered to active listings (those with at least one booking in the last 12 months). Year-over-year deltas compare against the closest archived snapshot ~12 months prior. Sample sizes: occupancy n=3,756, ADR n=3,607.