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Airbnb in Thessaloniki: License, Income & Investment Guide 2026

By HostPal Editorial·Updated 302 days ago·Source: Inside Airbnb

Thessaloniki short-term rental market data, neighbourhood breakdown, and regulation summary.

At a glance
Median occupancy
30%
+14.7 pts YoY
Median daily rate
$60.48
+3.7% YoY
Active listings
3,727
4,762 total
Revenue per available night
$9.4

Year-over-year performance

Compared to the closest snapshot from approximately 12 months ago, the Thessaloniki short-term rental market has shifted in measurable ways. Occupancy among active listings is up 14.7 points, while the median daily rate is up 3.7 percent.

Thessaloniki — occupancy over time 16% 3y ago 2022-09 16% 2y ago 2023-09 15% 1y ago 2024-09 30% Now 2025-09

Looking further back: three years ago, occupancy was 13.6 points lower. Two years ago, 13.6 points lower.

When Thessaloniki Airbnbs perform best

Monthly occupancy data shows the seasonal rhythm of the Thessaloniki short-term rental market. Use this to plan dynamic pricing, target peak demand, and avoid lulls.

Thessaloniki — monthly occupancy 28% 26% 28% 36% 36% 40% 49% 49% 52% 44% 29% 29% JanFebMarAprMayJunJulAugSepOctNovDec 100% 0%

How Thessaloniki compares to Greece

Benchmarked against 4 other Greece markets we track, Thessaloniki's metrics tell a clear story.

Occupancy vs national
+3 pts vs national
National median: 27%
Daily rate vs national
-34.9% vs national
National median: $92.9

What kind of Airbnbs are in Thessaloniki?

Of the 3,727 active operating listings, 97.9% are entire homes (vs private rooms), and 38.5% are operated by Airbnb Superhosts.

Bedroom mix among active listings
Studio
1 BR
2 BR
Studio: 8.9%1 BR: 63.1%2 BR: 22.3%3 BR: 4.5%4+ BR: 1.1%

Top neighborhoods in Thessaloniki

The 7 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the five strongest by revenue.

NeighborhoodListingsOccupancyRevPARYoY
Kordelio – Evosmos3836%$14.36+24.5 pts YoY
Pavlou Mela5124%$12.74+1.8 pts YoY
Kalamaria13336%$9.72+22.8 pts YoY
Thessaloniki3,29630%$9.5+13.6 pts YoY
Pilea – Chortiatis5627%$8.75+20.4 pts YoY

Frequently asked questions

What is the average Airbnb occupancy in Thessaloniki?
Active Airbnb listings in Thessaloniki run at ~30% occupancy (up 14.7 points year over year). Source: Inside Airbnb.
What is the median daily rate for an Airbnb in Thessaloniki?
The median Airbnb daily rate (ADR) in Thessaloniki is approximately $60.48, up 3.7% year over year. Based on listings with at least one review in the last 12 months.
How many active Airbnb listings are in Thessaloniki?
There are approximately 3,727 active short-term rental listings in Thessaloniki (listings with at least one booking in the last 12 months).
Is Airbnb income growing or shrinking in Thessaloniki?
Compared to a year ago, Thessaloniki short-term rental performance has shifted: occupancy +14.7 pts, daily rate +3.7%. Underlying data comes from the latest Inside Airbnb snapshot vs the closest archive ~12 months prior.

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Methodology. Market metrics are derived from Inside Airbnb's 2025-09 snapshot, filtered to active listings (those with at least one booking in the last 12 months). Year-over-year deltas compare against the closest archived snapshot ~12 months prior. Sample sizes: occupancy n=2,535, ADR n=3,424.