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Airbnb in South Aegean: Income & Investment Guide 2026

By HostPal Editorial·Updated 33 days ago·Source: Inside Airbnb

Twenty-four percent median occupancy sounds alarming until you remember this is a deeply seasonal island market — Mykonos and Santorini drag the headline figure down because half those 23,000 listings are sitting dark through winter. What's genuinely interesting is the occupancy recovery: up over 15 points against every prior-year comparison, which tells you the bounce has stuck rather than been a one-season blip. The rate, though, has barely moved at €124 — less than 1% up year-on-year — so operators are filling beds by holding price, not growing yield. Greece's short-term rental registration requirements are tightening, and compliance is becoming an actual enforcement question rather than a box-ticking exercise. For a buyer, this market rewards properties with strong shoulder-season appeal; if you're relying purely

At a glance
Median occupancy
8.2%
+0 pts YoY
Median daily rate
£122
+16% YoY
Active listings
23,705
36,644 total
Revenue per available night
£11

Year-over-year performance

Compared to the closest snapshot from approximately 12 months ago, the South Aegean short-term rental market has shifted in measurable ways. Occupancy among active listings is up 0 points, while the median daily rate is up 16 percent.

South Aegean — occupancy over time 8% 3y ago 2023-09 9% 2y ago 2024-09 8% 1y ago 2025-09 8% Now 2026-09

Looking further back: three years ago, occupancy was 0 points lower. Two years ago, 0.6 points higher.

When South Aegean Airbnbs perform best

Occupancy in South Aegean peaks in January at 67% and bottoms out in October at 46%, a 21-point swing across the year. Price the peak, defend the shoulder months with minimum-stay rules, and budget the trough as empty.

South Aegean — monthly occupancy 67% 66% 63% 54% 48% 48% 50% 50% 51% 46% 60% 66% JanFebMarAprMayJunJulAugSepOctNovDec 100% 0%
South Aegean Airbnb occupancy and median nightly rate by month
MonthOccupancyMedian nightly rate
January67%—
February66%—
March63%—
April54%—
May48%—
June48%—
July50%—
August50%—
September51%—
October46%—
November60%—
December66%—

Looking ahead, 53% of the next 30 nights are already booked across the market, 58% of the next 60 and 61% of the next 90 (as of 2026-10-18).

How South Aegean compares to Greece

Benchmarked against 4 other Greece markets we track, South Aegean's metrics tell a clear story.

Occupancy vs national
-3.3 pts vs national
National median: 11.5%
Daily rate vs national
+26.2% vs national
National median: £97

What kind of Airbnbs are in South Aegean?

Of the 23,705 active operating listings, 89.2% are entire homes (vs private rooms), and 51.3% are operated by Airbnb Superhosts.

Bedroom mix among active listings
1 BR
2 BR
3 BR
Studio: 2.9%1 BR: 52.5%2 BR: 26.2%3 BR: 10.9%4+ BR: 7.6%

Top neighborhoods in South Aegean

The 34 neighborhoods we track range from established tourist hotspots to emerging investment zones. Here are the 10 strongest by median annual revenue per listing, led by Μήλου (Milos) at £7,816 a year.

NeighborhoodListingsOccupancyAnnual revenueRevPARYoY
Μήλου (Milos)1,15314.8%£7,816£21+0 pts YoY
Σίφνου (Sifnos)6259.9%£6,112£17+0 pts YoY
Πάρου (Paros)2,6938.8%£5,607£15+0 pts YoY
Μυκόνου (Μykonos)2,1278.2%£5,594£15+0 pts YoY
Φολεγάνδρου (Folegandros)14711.5%£5,070£14+0 pts YoY
Θήρας (Santorini)3,4569.9%£4,715£13+0 pts YoY
Σερίφου (Seriphos)3248.2%£4,626£13+0 pts YoY
Αντιπάρου (Antiparos)1664.9%£4,590£13+0 pts YoY
Κέας (Kea)3074.9%£3,963£11+0 pts YoY
Νάξου & Μικρών Κυκλάδων (Naxos & Small Cyclades)2,6378.2%£3,825£10+0 pts YoY

Frequently asked questions

What is the average Airbnb occupancy in South Aegean?
Active Airbnb listings in South Aegean run at ~8.2% occupancy (up 0 points year over year). Source: Inside Airbnb.
What is the median daily rate for an Airbnb in South Aegean?
The median Airbnb daily rate (ADR) in South Aegean is approximately £122, up 16% year over year. Based on listings with at least one review in the last 12 months.
How many active Airbnb listings are in South Aegean?
There are approximately 23,705 active short-term rental listings in South Aegean (listings with at least one booking in the last 12 months).
Is Airbnb income growing or shrinking in South Aegean?
Compared to a year ago, South Aegean short-term rental performance has shifted: occupancy +0 pts, daily rate +16%. Underlying data comes from the latest Inside Airbnb snapshot vs the closest archive ~12 months prior.

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Methodology. Market metrics are derived from Inside Airbnb's 2026-09 snapshot, filtered to active listings (those with at least one booking in the last 12 months). Year-over-year deltas compare against the closest archived snapshot ~12 months prior. Sample sizes: occupancy n=23,705, ADR n=21,777.