Side-by-side comparison

New Orleans vs Portland: which is better for Airbnb investment?

We compare the United States short-term rental markets across occupancy, daily rate, RevPAR, year-over-year trend, and regulation.

Bottom line

New Orleans edges ahead of Portland on higher occupancy (49.3% vs 37.8%), stronger RevPAR (£76 vs £54).

Head-to-head metrics

 New OrleansPortland
Median occupancy49.3%37.8%
Median daily rate£175£134
Median RevPAR£76£54
Active listings4,6192,945
YoY occupancy-5.5 pts+0 pts
YoY daily rate+68.8%+57.9%
Regulation risk——
Annual night capNoneNone
License requiredNoNo

Full analysis: New Orleans vs Portland

On the money side of this comparison — what a listing actually earns against the nights it has available — New Orleans finishes decisively ahead of Portland. Revenue per available night — rate and occupancy combined, the figure that actually reaches an owner — is 42.1% higher in New Orleans: £76 against £54. New Orleans sells 11.5 more points of its calendar — 49.3% median occupancy against 37.8% in Portland. That is not a rounding difference, and it compounds over a hold period.

New Orleans takes both halves of the yield equation, which is less common than it sounds. It charges more per night — £175 against £134 — and still fills more of the year, 49.3% against 37.8%. A market that leads on price and utilisation at once is normally one where demand has outrun supply, rather than one where hosts are discounting to keep the calendar busy. RevPAR reflects the double advantage at £76 against £54.

That verdict needs a caveat, because Portland is not simply the weaker market of the two. The twelve-month direction favours Portland too: occupancy there moved +0 points while New Orleans moved −5.5 points. Portland is the less crowded of the two — 2,945 active listings to 4,619 — so a well-run property has fewer near-identical rivals to out-rank. If your model leans on that dimension, the ordering above can reasonably flip.

Neither New Orleans nor Portland currently has a verified short-term rental regulation record in our register, so the comparison above is a yield comparison only. Regulation is the single largest source of downside in this asset class — an unverified market is an unpriced risk, not an absent one.

The two calendars also behave differently. New Orleans peaks in September at 49.2% and bottoms in December at 30.6%; Portland runs from 61.4% in September down to 28.3% in February. New Orleans is the steadier of the two at 18.6 points peak-to-trough against 33.1 — easier to underwrite against a mortgage — while Portland concentrates its return into a shorter window and rewards operators who price the peak aggressively instead of holding a flat rate all year.

Who each suits, then. New Orleans suits buyers who want a conventional, lightly regulated entry. It is the contrarian side: buying it means buying a market that has cooled. Portland answers to the same regulatory profile, so the split between them is operational rather than legal. Every figure above comes from the same Inside Airbnb snapshot pipeline on both sides, dated 2026-09, filtered to listings with at least one booking in the last twelve months. Occupancy medians are drawn from 4,619 active New Orleans listings and 2,945 in Portland.

Frequently asked questions

Is New Orleans or Portland better for Airbnb investment?
New Orleans, on the data we track. It leads on stronger RevPAR (£76 vs £54), higher occupancy (49.3% vs 37.8%), and a higher nightly rate (£175 vs £134). Portland is not the weak side of this pair, though — it wins on the better occupancy trend (+0 points vs −5.5 points year over year).
Which has higher occupancy, New Orleans or Portland?
New Orleans, at 49.3% median occupancy against 37.8% in Portland — a gap of 11.5 points. That is a wide spread by short-term rental standards and usually reflects a structural demand difference rather than better hosting. Over the last twelve months New Orleans shed 5.5 points and Portland was flat, so the gap is closing.
Which has higher nightly rates, New Orleans or Portland?
New Orleans, at £175 a night against £134 in Portland — roughly 30.8% more. Revenue per available night agrees rather than contradicts: £76 in New Orleans against £54, so the rate premium survives contact with the occupancy figures.
Which has stronger year-over-year growth, New Orleans or Portland?
Portland, on occupancy: +0 points over the last twelve months against −5.5 points in New Orleans. Nightly rates rose 68.8% in New Orleans and rose 57.9% in Portland over the same window. One year of movement is a direction, not a trend — weigh it against the regulation picture before treating it as momentum.
Which is the bigger Airbnb market, New Orleans or Portland?
New Orleans, with 4,619 active listings against 2,945 in Portland. Size cuts both ways: a deep market gives you comparables, contractors and an exit, while a thinner one means fewer near-identical rivals competing for the same search results.
How much can you earn from an Airbnb in New Orleans vs Portland?
New Orleans earns more: roughly £27,865 a year for a median listing against £19,616 in Portland. Those are gross booking revenues before cleaning, management, platform fees, furnishing amortisation and tax — budget for a meaningful share of them, and note that a median listing is a median operator, not a good one.

Go deeper on each city

Market guide
Airbnb in New Orleans →
Occupancy, ADR, neighborhoods, regulation
Market guide
Airbnb in Portland →
Occupancy, ADR, neighborhoods, regulation
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